Zanzibar Kicks Off Tourism Partnership with Chelsea Football Club
Zanzibar – The Indian Ocean paradise of Zanzibar looked to the English Premier League this week for a creative tourism boost. Government officials announced a new partnership with football powerhouse Chelsea FC to promote Tanzania’s semi-autonomous archipelago worldwide. The collaboration aims to accelerate Zanzibar’s post-COVID recovery by tapping Chelsea’s global fanbase. As part of the alliance, Zanzibar will sponsor the Blues’ junior teams and host Chelsea soccer clinics. The island will also be featured prominently across the club’s channels and Stamford Bridge stadium.
Speaking at the launch event, Zanzibar’s President Hussein Mwinyi said, “This partnership will showcase Zanzibar’s immense tourism potential to Chelsea’s loyal supporters and beyond.” Zanzibar offers a tropical paradise of pristine beaches, UNESCO World Heritage Sites, and Swahili coastal culture. By teaming up with one of football’s most recognized brands, Zanzibar can inspire travellers to experience its unique blend of African and Arab influences.
The partnership mirrors Rwanda’s Visit Rwanda sponsorship of Arsenal, demonstrating football’s appeal in promoting African destinations. Tourism is crucial for Zanzibar, contributing over 80% of foreign income.
Chelsea FC’s CEO Guy Laurence noted Zanzibar’s alignment with the club’s global outlook: “This collaborative partnership highlights our shared values and will boost Zanzibar’s growth.” The island is ready to welcome visitors seeking stunning Indian Ocean scenery and rich history. By leveraging football in this creative collaboration, Zanzibar takes a strategic step towards the tourist industry recovery.
