Entertainment, Media & Sports · Week of Oct 26, 2026
Brands buy into sport: the week in entertainment and sports releases
Brands tied themselves to sport this week, from Formula 1 and tennis to off-road racing, Philippine basketball and NBA local telecasts.
Sponsorship and partnership deals made up most of the week's releases. Volcan de mi Tierra is promoting its role as the Official Tequila of Formula 1 at the Mexico City Grand Prix, Radar Tires became an official partner of the Maharlika Pilipinas Basketball League (MPBL), and Polaris signed racer Kyle Chaney to a multi-year agreement with RZR Factory Racing. Luna Grill and EoS Fitness paired a menu item with a donation to the Challenged Athletes Foundation.
On the event and media side, MGM Resorts International announced that Rafael Nadal will headline an exhibition at T-Mobile Arena in Las Vegas in February 2027. DIRECTV and DAZN signed a multi-year distribution deal for local telecasts of five NBA teams. Outside sport, Artmarket.com weighed in on AI in publishing, and TECNO and artist Angélica Dass opened a portrait gallery in Manila.
VOLCAN DE MI TIERRA
Volcan de mi Tierra Brings Mexican Craftsmanship Home as the Official Tequila of Formula 1® at the Formula 1 Gran Premio De La Ciudad De Mexico 2026
Volcan de mi Tierra, which describes itself as a family co-owned luxury tequila brand, is hosting experiences at Gordon Ramsay at F1 La Terraza and the F1 Paddock Club as the Official Tequila of Formula 1 at the Formula 1 Gran Premio De La Ciudad De Mexico 2026. The activation places a Mexican brand inside the hospitality offer at Mexico City's home race.
MGM Resorts International
Tennis Legend Rafael Nadal Returns to The Court to Headline "The MGM Slam Presented by Capital One" Sunday, Feb. 28, 2027 at T-Mobile Arena in Las Vegas
MGM Resorts International says 22-time Grand Slam champion Rafael Nadal will headline "The MGM Slam Presented by Capital One" on Sunday, Feb. 28, 2027 at T-Mobile Arena in Las Vegas, with tickets on sale Friday, Oct. 30 at 10 a.m. PT. The event adds a tennis draw to the Las Vegas events calendar.
Polaris Inc.
POLARIS SIGNS OFF-ROAD CHAMPION KYLE CHANEY TO MULTI-YEAR RACING AGREEMENT WITH RZR FACTORY RACING
Polaris and RZR Factory Racing announced a multi-year agreement with off-road champion Kyle Chaney, who will compete in King of the Hammers and select U.S. off-road races. The signing extends Polaris's factory racing program in U.S. off-road events.
Artmarket.com
Artprice by Artmarket: Defending Authors' Creative Freedom with AI
Artmarket.com, through Artprice, issued a commentary on AI as publishers and literary prize organizations set positions this fall on AI-generated writing, AI-assisted research and disclosure. The company frames the issue as one of authors' creative freedom.
TECNO
Beyond the Label of Solo Motherhood: TECNO and Angélica Dass Launch the Philippines Portrait Gallery for 100 Portraits of Becoming
TECNO and artist Angélica Dass launched a Philippines Portrait Gallery in Manila as part of the 100 Portraits of Becoming project, featuring 20 Filipinos whose lives intersect with solo motherhood. The companies say the gallery shows roles and ambitions beyond a single label.
Radar Tires
Radar Tires Joins Forces with the 8-Division Boxing World Champion Manny Pacquiao's Basketball League, the MPBL, to Drive Youth Forward Through Sport in the Philippines
Radar Tires has become an Official Partner of Manny Pacquiao's Maharlika Pilipinas Basketball League (MPBL). The company says the partnership supports the league's aim of creating opportunities for young Filipinos through sport.
Luna Grill
Luna Grill and EoS Fitness Launch Fuel Forward Bowl Benefiting Challenged Athletes Foundation
Luna Grill and EoS Fitness launched the Fuel Forward Bowl, an app-exclusive item that donates $1 from every purchase to the Challenged Athletes Foundation. The cause-linked promotion supports athletes with physical disabilities.
DIRECTV
DIRECTV and DAZN Bring Cleveland Cavaliers, Indiana Pacers, Memphis Grizzlies, Minnesota Timberwolves, and San Antonio Spurs to DIRECTV and DIRECTV for Business Customers in NBA Team Territories
DIRECTV and DAZN announced a multi-year distribution agreement for local telecasts of the Cleveland Cavaliers, Indiana Pacers, Memphis Grizzlies, Minnesota Timberwolves and San Antonio Spurs. The games will be available to DIRECTV and DIRECTV for Business customers in the teams' territories, including commercial venues.
This roundup is written with AI assistance from the press releases listed above, using only what they state. The releases are the companies' own announcements, not Tourism Gazette reporting.