RentSpree's Grow helps agents turn rental clients into buyers and sellers

The new product from RentSpree tells agents when to reconnect with past rental clients by providing client signals and branded, personalized outreach.

SEATTLE, Nov. 10, 2026 — RentSpree, the industry-leading rental platform with over 5 million users, just released Grow, a product to help real estate agents turn past rental clients into future buyers and sellers. Grow notifies agents before a client's lease ends, shows their buying signals, a suggested next step, and local market data, so agents can reconnect with branded, personalized outreach.

Grow works in three steps:

• Get notified. About 3 months before a lease ends, the agent gets an email naming the client and what's on record, like a renter's plan to buy in the next year or a change in a landlord's local market.
• Get guidance. Renter pages show which details from the rental application point to buying or renting. Landlord pages show how the rent compares to other homes in the neighborhood, giving agents a reason to talk about renewing, re-listing, or selling.
• Stay top of mind. Agents send branded outreach in just a few clicks, like a move-out checklist for renters or a rent snapshot and renew or re-list guide for landlords.

Landlord signals arrive later this year.

44% of renters applying through RentSpree have indicated they are interested in buying within the next 3 years*. Grow helps agents stay top of mind long after the lease is signed, so they're prepared when a renter is ready to become a homeowner.

Landlords come back to renew, re-list, buy, and sell, and Grow helps agents stay ahead of their next move.

Every rental an agent works through RentSpree adds that renter and landlord to Grow, with lease timing and signals tracked, so each new rental gives the agent another reason to check in.

"Agents have never had a product built to turn rentals into lasting business, until now," said Michael Lucarelli, CEO and co-founder of RentSpree. "A rental shouldn't be a one-time transaction. It should be the start of a long relationship with a renter or a landlord. Grow is the first product of its kind, built so agents keep those relationships going and stay the trusted expert clients turn to when they're ready to buy or sell."

Availability

Agents can start using Grow for free with a 30-day trial, then subscribe for $19.99/month. The Grow page tracks when every lease ends, so agents know when to reach out. Ready-to-send campaigns, like a move-out checklist or local rent snapshot, go out in a few clicks. Grow also includes agent reviews, a custom profile, and priority phone support.

Click to learn more and start a trial.

*Based on RentSpree rental application data, Q4, 2026.

SOURCE RentSpree