Morocco Unfurls Red Carpet to Toast Resilient Tourism Stars at Inaugural Awards Gala
Rabat – Today, Morocco rolled out its version of the Oscars red carpet to celebrate the stars propelling its tourism comeback at the inaugural “Morocco Tourism Awards” ceremony in Rabat. The landmark event honoured the industry professionals and businesses driving the successful revival after immense pandemic challenges. Organized by media outlet Tourisma Post, the new awards highlight the individuals and organizations whose creativity, excellence and dedication substantially boosted Morocco’s domestic and global travel appeal over the past year.
The diverse honorees represented Morocco’s vibrant tourism landscape – from hotels, resorts and restaurants to airlines, tour guides and local artisans. By commending their collective achievements, the event offers inspiration to climb even greater heights together. As Minister of Tourism Fatima-Zahra Ammor noted in her opening address, “This was truly a year of recovery marked by exceptional results, thanks to you – all the committed professionals and businesses navigating difficulties to welcome guests back.”
Indeed, 2023 brought a wave of remarkable accomplishments as the sector rebounded vigorously from earlier setbacks. Morocco recorded historic visitor numbers high, reaching over 13 million arrivals by November. Revenues have also soared, already surpassing pre-pandemic levels driven by the return of valuable international tourists.
The timely awards gala provided a fitting capstone to commemorate the industry’s hard-won success in regaining momentum this past year. From towering Atlas Mountains to winding Marrakesh alleys, Morocco stands ready for its next chapter of growth thanks to the rediscovered strength and passion of its tourism community.
