Morocco Shows Resilience, Looks to Sustainably Expand Tourism “2030 FIFA World Cup”
As the sun rises over the Atlas Mountains, Morocco stands resilient. After a devastating earthquake rocked the country in September, this storied North African nation is rebuilding and looking ahead to sustainably expanding its tourism sector. Proof of resilience came recently as Morocco hosted the International Monetary Fund (IMF) and World Bank Annual Meetings in Marrakech – only the second time an African country has held the pivotal economic talks.
Just weeks after the earthquake struck, questions swirled whether Morocco could still host the event, which drew over 10,000 people. But the IMF and World Bank chose to stand by their partner, a decision that Jihad Azour, IMF Director for the Middle East and Central Africa, said showed “Moroccan authorities and civil society were able to rebuild very fast.”
The meetings, he explained, helped “underline Morocco’s resilience.”
That steadfastness arises from a culture that has endured despite sitting at the crossroads of Europe, Africa, and the Middle East. Visitors continue flocking to Morocco’s alluring Imperial Cities, all UNESCO World Heritage Sites: Fez, Meknes, Marrakech, and Rabat. These timeless destinations offer endless treasures: labyrinthine medieval markets, stunning architecture, and mouthwatering cuisine.
Yet Morocco also looks to the future, aiming to welcome over 24 million tourists annually by 2030. Sustainable tourism tops the country’s priorities, to preserve its cultural and natural riches for generations to come.
With the 2030 FIFA World Cup on the horizon, Morocco is actively expanding accommodations and transport. The national rail network will add over 1,500 kilometers of high-speed rail, connecting more cities to tourist hubs like Marrakech and Casablanca. New airport terminals are rising in Marrakech and Casablanca, with green building designs.
At COP27 this November, Morocco will likely tout its strides in renewable energy. The country already derives 35% of its energy from solar, wind and hydropower. Hotels are adopting sustainability measures, while communities are developing ecotourism and agritourism.
Morocco’s tourism strategy provides a model for developing economies. The sector accounts for over 11% of the country’s GDP and employs hundreds of thousands. In the wake of the pandemic, tourism will power Morocco’s revival, boosted by events like the World Cup.
TheIMF meetings reminded the world that Morocco stands ready to welcome travelers seeking heritage, culture, and enduring beauty. As the sun sets over the distant desert, tomorrow shines brighter for sustainable tourism in this resilient nation.
