International tourism bounces back to 84% of pre-pandemic levels says UNWTO.
The UN World Tourism Organization (UNWTO) reports a sustained rebound in international tourism for January-July 2023. Arrivals reached 84% of pre-pandemic volumes over this period, powered by strong pent-up demand.
The latest data shows international tourism has recovered to near pre-COVID levels following extensive pandemic disruptions. Total arrivals from January to July 2023 hit 84% of 2019 levels. This signifies a major improvement after tourism plunged in 2020-2021 due to border closures and mobility restrictions.
Around 700 million tourists travelled internationally in the first seven months of 2023. This represents a 43% increase compared to 2022, though still 16% below the January-July 2019 period. The data reflects tourism’s remarkable resilience amid economic and geopolitical headwinds.
Arrivals gained momentum through summer 2023 after reaching 80% of pre-pandemic levels in Q1 and 85% in Q2. The Northern Hemisphere peak season saw arrivals hit 90% of 2019 volumes in July, demonstrating continued pent-up travel demand as restrictions eased.
By regions, the Middle East topped recovery with 20% growth over pre-pandemic performance in January-July 2023. Europe sustained regional demand to reach 91% of 2019 levels. Africa and the Americas likewise rebounded to 92% and 87% respectively. Asia-Pacific lagged at 61% as China upheld COVID curbs.
Southern Mediterranean Europe (+1%), North Africa (+8%), and Central America (+2%) exceeded 2019 arrivals over the seven months. The positive results keep international tourism on pace to achieve the UNWTO’s projected 80-95% recovery for full-year 2023.
UNWTO Secretary-General Zurab Pololikashvili said: “Tourism continues showing resilience and responsibility in bouncing back from the pandemic. Looking ahead, sustaining growth requires tackling challenges around affordability and environmental management.”
Forecasts remain cautiously optimistic for September-December 2023, though at a more moderate pace. The challenging economic climate may impact spending and lead tourists to prefer closer destinations and shorter trips.
Yet the latest UNWTO Confidence Index underscores tourism’s underlying strength. The sector has weathered global shocks and changing travel patterns before. Through concerted sustainable policies, international tourism can continue its remarkable restart while safeguarding natural and cultural heritage.
Emmanuel Omogunwa
Author
